Black White Denim's MD and Founder, Jo Davies, explained to the crowd that Emma and Kirsty - the show's models - were both local mums who demanded their clothes be easy to style and hard-working; after all, like most of us, they suffer from a lack of time, along with a passion to look good. Jo considered different challenges a modern woman must face in her day-to-day life, and styled BWD outfits to suit.
Coloured denim. Seriously scary, right? Not so with the help of Jo. Take the colour of your jeans and wear a printed top to correspond; here we have J Brand Rivieras with an Equipment shirt on the left, Paige Verdugos and a Theyskens' Theory jumper on the right. For an alternative look, wear with a white tee, or a black blazer from a dramatic style. A word of warning from Jo, however: pastel jeans are difficult to wear, so if you have body issues, they may not be for you.
Cute styling details - ice-cream Acne Pistols and a Cinderela Bee Bea bracelet.
I loved how many fashion insider tips and styling ideas Jo gave out during the show, and I do fear I have missed some. My best advice would be to pop into the Wilmslow store and have a really good chinwag with her! Her passion for style and her store are evident. The success of Black White Denim does not lie solely within its beautifully created stock - it is the friendly, knowledgeable service which keeps clients coming back again and again. To (cringefully) paraphrase Cheers, you've got to go where everybody knows your name - and that is not something you will get that from your average high street retailer.
Super-cool store design & VM
Bloggers Pearl & Lawrence loving the BWD collection
A client's awesome Balenciaga shoes..
..Even more awesome hair from BWD's Libby
Yours truly, with Clare and Lawrence respectively
Can you spotty a Dotty?